Insights
Insights worth sharing.
Every week I learn something.
Sometimes it's about AI. Sometimes about branding.
Sometimes it's a better way to run a business.
This is where I leave the breadcrumbs.
A Note Before You Read
Things worth knowing.
Everything here comes from real client work, real experiments,
real conversations, and real curiosity.
No hype. No recycled content.
Just practical ideas that make business feel lighter.
Latest
Ideas from the field.
Creative Thinking
Prompts I keep coming back to.
A small collection of the prompts I actually reuse, for writing, thinking, planning, and getting unstuck.
Client Experience
The first ten minutes decide everything.
How the onboarding experience quietly sets the tone for every conversation, invoice, and referral that follows.
Websites
The four questions every website should answer in ten seconds.
If a first-time visitor can't answer these before they scroll, the site is working against you. A simple audit you can do this afternoon.
Brand Strategy
Why your brand sounds like everyone else.
A short walk through the sentences that make most small business websites blur together, and how to write ones that don't.
Automation
Ten tasks worth automating before anything else.
The unsexy list. Follow-ups, intake forms, invoices, reminders. Start here and the rest of your operation gets lighter almost overnight.
Business Systems
Beautiful systems that actually get used.
A system nobody opens is just a spreadsheet with feelings. How to design operations your team will actually live inside.
Free Resources
Take something with you.
Small, useful downloads, released as they're written. Quality over cadence.
Favorite Tools
Tools I actually use.
No affiliate lists. No sponsored picks.
Just the software that genuinely shows up in my week.
Tool
Claude
Why I use it
My daily writing and thinking partner. Long-form clarity, nuance, and calm reasoning.
Good for
Founders who write, plan, and think for a living.
Tool
ChatGPT
Why I use it
The swiss army knife. Fast drafts, quick summaries, and reliable image and voice work.
Good for
Anyone who needs one tool to do a little bit of everything.
Tool
Lovable
Why I use it
How I build beautiful, custom websites and apps faster than any traditional workflow.
Good for
Founders who need a real product without a six-month engineering cycle.
Tool
n8n
Why I use it
Where the quiet automations live. The invisible plumbing between your tools.
Good for
Business owners tired of copying and pasting between apps.
Tool
Perplexity
Why I use it
Research with sources. My go-to for anything I need to trust and cite.
Good for
Anyone who does real research instead of just Googling.
Tool
Notion
Why I use it
Where thinking becomes a system. Notes, wikis, plans, and processes in one calm home.
Good for
Teams and solo operators who want a single source of truth.
Tool
Google Workspace
Why I use it
The dependable backbone. Mail, docs, calendar, and drive that just work.
Good for
Every business that needs a grown-up foundation to build on.
Tool
Microsoft Suite
Why I use it
The enterprise standard. Familiar tools, serious collaboration, and the power of Copilot inside the apps you already know.
Good for
Teams that live in Word, Excel, PowerPoint, and Outlook and want AI baked into the workflow.
“I believe generosity builds
better businesses.”
Tydie
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conversation.
Every so often I'll send something worth reading.
No spam. No daily emails.
Just ideas that might change how you work.