Transformations

Transformation
isn’t magic.
IIt’s Intentional.

Some were restored. Most were built from the ground up. Every one of them earned its place here.

Signature Transformations

Two full case studies.
The receipts.

1 / 2
David Ruffin, beforeDavid Ruffin, after

Before·davidruffin.com

Case Study 01 · Legacy Artist

David Ruffin

davidruffin.com

The Impact

Preserved a global music legacy, unified commerce, storytelling & licensing in one modern platform.

A legend of The Temptations deserved a home that honored the weight of the name. The original site was dated and thin, unable to hold the story, the music, or the community that still surrounds the Ruffin legacy.

We rebuilt it from the inside out: a fully modernized artist platform with a members-only backend, a complete discography archive, editorial storytelling, and everything a classic artist’s site should be in this era. Fully modernized, built to last.

What it does now

  • Members-Only Backend
  • Full Discography Archive
  • Music Streaming Integrations
  • Editorial Storytelling & Press
  • Merchandise & Commerce
  • Everything a classic artist's site should be. Fully Modernized
1 / 2
Splash 98.5 FM, beforeSplash 98.5 FM, after

Before·splash985fm.com

Case Study 02 · Broadcast Media

Splash 98.5 FM

splash985fm.com

The Impact

Live 24/7 streaming, show scheduling, and listener engagement, a modern broadcast experience.

Splash 98.5 came in with a cluttered radio page and a big vision. They wanted to sound and feel like a real internet radio station, one that any listener, sponsor, or partner would take seriously.

We delivered a complete remodel and upgrade: live 24/7 streaming, a full show schedule and DJ roster, membership ecommerce, expanded content pages, and a mobile-first experience, everything a modern FCC-listed internet radio station could be.

What it does now

  • Live 24/7 Streaming
  • Show Schedule & DJ Profiles
  • Membership Ecommerce
  • Expanded Content pages
  • Mobile-First Listening Experience
  • Everything A Modern FCC-Listed Internet Radio Station Could Be

Built From The Ground Up

Nine more brands
built from scratch.

Some started as an idea. Some are being rebuilt in production. Tap any card to see the details.

Music Industry

Music • Artist Brand

Shala

A modern editorial home built for release momentum and long-term artist growth.

Consumer Product

Consumer Brand • Ecommerce

VOL 528 Water

Launched concept-to-commerce with a subscription-ready storefront and wholesale pipeline.

Legacy Brand

Legacy Artist • Editorial

David Ruffin Jr.

A living editorial platform for the next generation of the Ruffin legacy.

Music Industry

Independent Label • Studio

Velvet Wire Music

A label + studio presence built to attract new artists and studio bookings.

Music Industry

Music • Artist Brand

Trey Veezy

An editorial-grade artist home ready to scale with every release and booking.

Legacy Brand

Legacy • Editorial • Commerce

Bob “Bull” Watson

Legacy archive + commerce, opening a new commercial chapter for the estate.

Music Industry

Independent Label • Digital

Max Rich Records

Roster, releases, and A&R submissions unified in one crisp digital HQ.

Legacy Brand

In Production · Legacy Artist • Digital Experience

Miki Howard

Music Industry

In Production · Artist Brand • Music • Booking

Oceans

Still reading?

Your business could
feel magical.

One trusted partner for AI, automation, strategy, and design. Quietly reshaping the businesses you already love.

Most people think they’re contacting me about a website.
They’re usually contacting me because they’re tired.

Call Tydie

To my clients, it feels like magic.
To me, it’s just another Tuesday.

212-470-1775tydie@calltydie.comSt John’s, FL · working worldwide

Ways In

  • AI & Automation
  • Brand & Strategy
  • Web & Commerce
  • Creative Direction
  • Insights
How we work

Aria is the little golden pulse in the bottom right corner. Click her anytime.

© 2026 Tydie Sutton.
Crafted with intention